SEO – Search Engine Optimization (Quick Overview, 2021)

In theory, Search Engine Optimization (SEO) refers to the techniques that can help an individual's website rank higher in organic or “natural” search results, thus, making it more visible to people who are looking for its particular product or service via search engines. As we know, the general function of search engines is designed to help people search any information that they look for by typing certain or specific keywords on their internet browser. And of course, any website owner who runs a business electronically will expect to see that their website can invariably be found or listed right on the top of all the results shown in Search Engine Ranking Pages (SERPs).

First of all, Search Engine Optimization (SEO) is basically the art of increasing visibility of a website in Search Engine Ranking Pages (SERPs). It is part of the broader scope of Search Engine Marketing (SEM); a term used to describe all the marketing strategies for keyword searching. SEM, additionally, involves both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. In short, both organic and paid listings appear on the search engines simultaneously, even though they are displayed in different locations throughout webpages.

In the past few years, more and more visitors are seen to have approached webpages through the utilization of search engines, instead of employing direct links from other websites. Soon after the introduction of the WWW (World Wide Web), it was evident that traditional browsing was totally insufficient for internet users to locate the information that intrigues them. Fortunately, the need for greater efficiency in locating such an information was covered thanks to the relentless series of search engine development. As of today, all of us have witnessed that search engines play one of the most vital roles in disseminating information.

Second of all, Search Engine Optimization (SEO) is also referred to a collection of strategies that improves a website’s presence and visibility on the Search Engine Ranking Page (SERP). In other words, the higher and more frequently a site appears in search results, the more visitors it will receive through the use of search engines. The importance of SEO can be understood by the fact that many web sites nowadays receive the majority of their web traffic through a search engine’s organic results. What’s more, the type of techniques harnessed in SEO can be divided into four major categories: keyword research/selection, search engine indexing, on-page optimization, and off-page optimization. On-page optimization includes the management of all factors associated directly with someone’s website (e.g., keywords, appropriate content, and internal link structure), while off-page optimization on the contrary includes all the efforts made away from the website such as link building or social signal strategy. Unquestionably, the world of search engine optimization by far has changed and evolved drastically over the years with a shift away from traditional ranking factors towards deeper analysis, along with a number of contributing factors such as quality, multiple online platform, and social signals.


HOW DO THE SEARCH ENGINES WORK?

Often, there are others who are still clueless or wondering why the SEO implementation is so pivotal for business website owners. Well, the answer to this is because on Google alone, there are over 694,000 searches conducted every second. Put yourself in their shoes or simply imagine if you are among those website owners whose businesses are mostly done via internet. Every second that your website is not indexed on Google, you are potentially missing out hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service. Consequently, practicing SEO basics as well as more advanced techniques can drastically improve your website’s ability to rank in the search engines and be found instantly by your potential customers. Due to the fact that the primary aim of a search engine is to provide users with relevant and useful information, therefore, it is in everyone’s best interest for the search engine, the searcher, and your future customers in particular to ensure that your website is listed in the organic search listings.

Furthermore, the emergence of the Internet and its rapid expansion worldwide has resulted in the storage and sharing of a massive amount of data, which are available to every internet user. As a result, billions of websites were created which made it hard for the average user to extract useful information from the web efficiently for a specific search. As mentioned above, the sole purpose of search engines is to provide you with the most relevant results possible in conjunction to your search query. If the search engine is successful in providing you with information that meets your needs, then you are a happy searcher. And happy searchers keep in mind are more likely to come back to the same search engine again because they are getting the results they need.

Apart from that, in order for search engines to be able to display results when a user types in a query, they need to have an archive of available information to choose from. Every search engine, for your information, has proprietary methods for gathering and prioritizing website content. Regardless of the specific tactics or methods used, the process of gathering and prioritizing such a website content is called indexing, whereby the search engine machines attempt to scan the entire archives and index all the files of information so that they can present them to you accordingly when you enter a search query.

Technically, every search engine has what are referred to as bots or crawlers which constantly scan the web, indexing websites for content, and following links on each webpage to other webpages. If your website has not been indexed, it is impossible for your website to appear in the search results. Prominent search engines such as Google and Yahoo are constantly indexing hundreds of millions, if not billions of webpages on a daily basis. Thus, when you enter a search query, they consider two main areas in determining what to show on SERPs (Search Engine Ranking Pages) and how to prioritize it.

1. Your website content: When indexing pages, the search engine bots scan each page of your website, looking for clues about what topics your website covers, and scanning your website’s back-end code for certain tags, descriptions, and instructions.

2. Who is linking to you: As the search engine bots scan webpages for indexing, they also look for links from other websites. The more inbound links a website has, the more influence or authority it has. Essentially, every inbound link counts as a vote for that website’s content. Also, each inbound link holds different weight. For example, a link from a highly authoritative website such as The New York Times (nytimes.com) will give a website a bigger boost than a link from a small blog site. This boost is sometimes referred to as link juice.

Meanwhile, the typical search engine looks in its index for the most relevant information and displays the results on the SERP when a search query is entered. If you conduct a similar search pattern on different search engines, for example, chances are you will see different results on the SERP. This is because each search engine uses a proprietary algorithm which considers multiple factors in order to determine what results to present in the SERP (Search Engine Ranking Page). The geographic location of the searcher for instance; or the webpage content such as keywords, tags, pictures; or perhaps the link type shared on social media, blog, etc. – these are a few factors that a search engine algorithm may consider when deciding what sort of information to be served in the SERP. By the way, the term “Algorithm” in the language of computer science is a set of specific step-by-step instructions given to a computer to complete a task, in which the task could be finding the largest number in a list, sorting items alphabetically, or determining the order of websites on a search result page based on a series of criteria. And Google algorithms follow the same basic definition and rule of an algorithm as described above.



WEBSITE CONTENT IS THE KING!

We may have heard it so often that when it comes to SEO matter, the content of a website is the king. This is entirely true because without having rich content, you will find it difficult to compete for specific keywords and drive traffic to your website. Additionally, if your content does not provide value or engage users, you will be far less likely to drive leads and customers. Of course, it is impossible to foresee how people will search for content and what exact keywords they are going to use in the first place. However, the only way to combat this issue is to generate plentiful content on your website. Simply put, the more content and webpages you publish, the more chances you have at ranking on the search engines. This is similar to the illustration of owning lottery tickets whereby the more you have them, the higher the odds are that you will earn for you to win the jackpot. Every webpage you create is a lottery ticket you possess. Hence, the more webpages you create, the higher your chances are of ranking on the first page of search engine results.

As you already know, the search engines are intelligent machines. If you create multiple webpages about the same exact topic, you are practically wasting your time. You need to create lots of content which covers plenty of subjects. Perhaps, there are multiple ways you can use to expand your online presence and increase your chances of ranking without being repetitive. For example, you can use your homepage to cover your overall value proposition and high-level messaging. If there was ever a place to optimize for more generic keywords, it is your homepage. Another example could be the use of writing on a blog. Blogging is actually an incredible way to stay existential and fresh while making it easy to produce tons of content. Blogging on a regular basis (e.g. once per week), can have a dramatic impact on SEO because every blog post is a new webpage you create.


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THREE PHILOSOPHICAL APPROACHES TO AN EFFECTIVE ARMY LEADERSHIP

The characteristics of an effective Army leader constitute the “Be, Know, Do” philosophy. As you have already learnt the fact that a leadership role is about influencing others to take appropriate actions, being a leader of an army involves more than one aspect; your character, your competence, and your own doings. You get to learn how to lead well by adopting the Army Values. You have a chance to explore and study military skills as well as practicing leadership actions. Only by this self-development will you become a confident and competent leader of character in the army.


#1st Philosophy – Be Who You Are (A Leader of Character)

Army leadership begins with what the leader must Be — the values and attributes that shape character. It may be helpful to think of these as internal and defining qualities you possess all the time. As defining qualities, they make up a leader’s identity. Your character is who you are and informs everything you do and ask others to do; you demonstrate your commitment to character and to a leadership role in the Army by adopting and living the seven Army Values and the leader attributes. These values form the foundation of your character as a military officer and will guide you in your career. By embracing the Army Values put into practice, you will teach and lead your subordinates by example, also help them develop leader attributes you possess.


#2nd Philosophy – Know the Skills You Have Mastered (A Leader with Intellectual Capacity)

Competence in soldiering skills (what you Know), is as important as good character in your growth as an Army leader. Without it, your command will lack substance. To ask your subordinates to perform according to standards, you must first master the standard of yourself. In order for you to do so, below here are the five types of Army leadership attributes and skills which will help you master in your training:

1. Mental Agility – having flexibility of mind, a tendency to anticipate or adapt to uncertain or changing situations.

2. Sound Judgment – having a capacity to assess situations or circumstances intellectually and to draw feasible conclusions.

3. Innovation – having ability to introduce something new for the first time when needed or when an opportunity exists.

4. Interpersonal Tact – interacting with others and accepting the character, reactions, and motives of oneself and others.

5. Domain Knowledge – possessing facts, beliefs, and logical assumptions and an understanding of military tactics related to securing a designated objective through military means.

Above all, the inherent part of an Army officer’s career is the opportunity for advancement and promotion. As you advance in rank and responsibility, you will face many new challenges. Therefore, having an understanding of and competence in basic Army skills will give you the ability to tackle these new challenges with confidence.


#3rd Philosophy – Do Carry Out Your Decisions (Lead, Develop, and Achieve)

As you have learnt the two philosophies mentioned above, here comes the third or the last part of what an army leader actually does. To begin with, leadership takes place in action. What you “Do” is as important as the Be and Know aspects of your Army leadership philosophy. While character and knowledge are necessary, they simply are not enough. This is because leaders cannot be effective until they apply what they know. What leaders Do, or leader actions, is directly associated with the influence they have on others and what is practically done on the field. While the process of influencing others may seem a little vague or intangible at first, the concept becomes concrete when it is coupled with operating actions (e.g. the short-term goal of accomplishing a mission such as holding a briefing or conducting a military drill).

Last but not least, it is a natural attribute of humans’ competitive drive to want to get better and improved at what they do. Leaders in seeking to build morale, unit esprit de corps, and performance will strive to improve the Soldiers, facilities, equipment, training, and resources under their command at all cost. Nothing speaks more clearly to your subordinates about your strong commitment to excellence and improvement than your ongoing assessment of your unit’s performance. After all, your investment of time, effort, and interest in your subordinates’ improved performance will pay dividends in building trust and loyalty.



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AN ARMY LEADERSHIP – WHAT YOU NEED TO KNOW ABOUT

Basically, the process of influencing people by providing them with purpose, direction, and motivation while you are operating to accomplish a mission and improve the organization is called “Leadership”. Being a leader is a lot more complex than just giving orders. Your influence on others, for example, can take many forms. Your words and your deeds for instance, or the values you talk about, the example you set; every action you take on or off duty are all part of your influence on others. This is exactly similar to the case of being a leader in military. In the scope of military, an army leader is anyone who, by virtue of, assumed role or assigned responsibility, inspires, and influences people to accomplish organizational goals. An army leader motivates people both inside and outside the chain of command to pursue actions, focus-thinking, and shape decision-making for the greater good of the entire organization.


PROVIDING PURPOSE AND VISION

Leaders, in any practical situations, should provide a clear purpose for their followers. They can either use direct means through requests or orders. If you are an army commander, you need to communicate in a consistent style of command and decision-making that builds their trust and confidence. This is because as time goes on, your subordinates will notice and eventually be able to read a situation and anticipate your intentions and actions. By providing a clear purpose, this will enable your soldiers to see the underlying rationale for a mission; you give them the ultimate reason to act in order to achieve your desired outcome.

Despite administering a clear purpose, vision is another way that aids army leaders to provide such purposes. Vision in general refers to an organizational purpose that may be broader or can incure less immediate consequences than other purposeful statements. In many occasions, the Higher-level leaders in the army do consider carefully how they communicate their vision to their soldiers.


PROVIDING DIRECTION AND MOTIVATION

When it comes to giving directions, you should make yourself clear about how you want your soldiers to accomplish a mission you have assigned. By character, you have to be decisive principally at prioritizing a range of appropriate tasks, assigning duty as well as responsibility, delegating authority, and ensuring subordinates to understand the Army standard for their tasks given. No one else but you who performs a decision-making as an army commander. It is you who directs or decides how to accomplish a mission with the available people, time, and resources in your own way, while your subordinates’ job is to carry out your orders as instructed. However, in order for you to do so, you need to provide them a clear roadmap beforehand. Following this, let alone and allow your Soldiers to use their own initiatives, abilities, and imaginations afterwards.

Apart from that, motivation is literally concerned with the will to accomplish a task. By learning deeply who your Soldiers are together with their capabilities, you will soon be able to gear the team forward to the mission. Once you have given an order, do not micromanage the process (let your Soldiers carry out their tasks to the best of their abilities). When they succeed, praise them. When they fail, give them credit for the attempt and coach them on how to improve. Remember, it takes more than just words to motivate them. The example you set is as unreservedly crucial as what you say and how well you manage the work. Stay involved and motivates yourself to attain the best mission result so that your enthusiasm will carry over. This is because a leader’s role in motivation is to understand the needs and desires of others, to align and elevate individual drives into team goals, and to influence others and accomplish those larger aims. Perhaps, you will discover that some people have high levels of internal motivation to finish a job, while others need more reassurance and feedback as you proceed. Regardless of this, bear in mind that this aspect so-called "motivation" does help in spurring one’s initiatives prolifically, especially when something needs to be accomplished no matter what.


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5 DEADLY SNIPER RIFLES IN THE ARMY (GLOBAL REVIEW, 2021)

Compared to the ordinary weapons in general, sniper firearms unquestionably possess special advantages. Indeed, it is not designed for military raids but rather than for long-distance and accuracy level. Sniper rifle is clearly more deadly, in addition to the fact that the bullets used are usually larger; resulting in a critical degree of severe damage. To illustrate this, a duty infantryman might be able to kill 10 enemies with 30 weaponry bullets, whereas a sniper soldier could eliminate them with just 10 ammo; one shoot for one hitting target.


#1 – US McMillan TAC 50

This particular rifle is arguably one of the favorites of the world's elite soldiers. Well, the reason is because McMillan TAC 50 has a series of frightening advantages. For example, the aiming ability is said to be considerably accurate which is evidenced by a record achieved from a soldier who managed to kill a target with a distance of nearly 2.4 kilometers. The McMillan TAC 50 employs a very large bullet and the product is largely used in the military world. Word has it that this sniper firearm is believed to be able to kill two people at once if it is in a parallel position. After all, the rifle itself is also claimed to have the ability to penetrate armor and shield plates.



#2 – UK AWSM

The Arctic Warfare Super Magnum “AWSM” is a British sniper rifle. It is a product of Accuracy International Company, and is a more powerful version of the Arctic Warfare sniper rifle which is designed to use larger and more steady Magnum-type cartridges. The AWSM is basically a sniper which can be used in various conditions; especially, in extreme cold weather. The design tailored is indeed adapted for it, particular for its solid de-icing features. Hence, shooting during the heavy blizzard will never be an obstacle since the weapon is undoubtedly considered as one of the most insanely accurate sniper rifles ever produced in the military world.



#3 – Austrian SSG 69

The Steyr Scharfschutzengewehr 69 or broadly known as SSG 69, is an Austrian sniper rifle which externally resembles to a hunting rifle specially designed for military and law enforcement forces. This weapon, in addition, has made its name for impressive accuracy and was adopted by a number of countries across the globe. Currently, the SSG 69 is arguably one of the most popular sniper rifles in the world. Exporting countries include Argentina, Chile, Greece, India, Indonesia, Ireland, Jordan, Netherlands, Pakistan, Peru, Saudi Arabia and Turkey. The Austrian SSG 69 is a bolt-action weapon and is also popular due to its precision. The rifle itself is relatively compact with a 650 mm (25.6") barrel, and is viewed to be seemingly light. Overall, this particular firearm is proved to be reliable and durable.



#4 – US Cheytac M200 Intervention

There is no doubt that the Cheytac M200 Intervention might be perceived as the deadliest sniper at the moment. It is the longest range sniper rifle in the world which holds the world record for the best group (3 bullets shot) at impressive 2.122 meter range, yet, can be far more effective out to a range of 1.830 meters. The Cheytac M200 Intervention is actually one of the best sniper weapons ever created. It is used only by some elite units such as the British SAS, Polish GROM, as well as Italian, Singaporean and Turkish Special Forces. Some sources report that the US Navy SEALs are also using this weapon. Despite its impressive shooting performance, however, this weapon is not that popular or required in most tactical situations.



#5 – Finnish SAKO TRG 42

Finally, the fifth or the last product under this review is SAKO TRG 42. Produced by the Finnish firearms manufacturer in 1999, the rifle is regarded as one of the best performing sniper rifles on earth. It is an improved production version of the previous SAKOTRG 41, and was designed to handle more powerful cartridges with a maximum length of 95 mm. In 1999, the SAKO TGR 42 was first launched to have replaced the previous TRG 41 in production. This weapon by far is in service of at least 14 countries, including the Finnish Defense Forces. It is mainly used by the army units of Special Forces, as well as by some law enforcement personnel. Speaking of the product specifications, The SAKO TRG 42 is a manually-operated and bolt-action weapon. The series of this firearm can easily be recognized by its nearly vertical pistol grips, as the product comes in a black or green stock. Whatever it is, the performance of this sniper rifle is said to be equally comparable to the British Arctic Warfare Super Magnum (UK AWSM), which is already discussed on the above list.



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GOOD COP / BAD COP

Good cop / Bad cop, known in British military as Mutt and Jeff, is a psychological tactic used for interrogation. It is also called joint questioning friend and foe which involves a team of two interrogators who take blatantly opposing approaches to the subject. The interrogators may interview the subject alternately or may confront the subject at the same time. The ‘bad cop’ takes an aggressively negative stance towards the subject; making bold accusations, contemptuous remarks/insulting comments, intimidation, threats, and creating antipathy in general towards the subject. This, in return, sets the stage for the ‘good cop’ to act sympathetically; being encouraging, understanding, and supportive for the subject. The good cop will defend the subject from the bad cop until the subject may feel the needs to cooperate with the good cop, hence, seeking for protection and decide to trust the good cop by spilling out all the information needed.

Perhaps, it has become customary for a subject to testify falsely against other subjects under the good cop/bad cop "duress/coercion", only to revoke the testimony at a later point when the psychological stress is no longer there. The technique, by far, is useful against subjects who are young frightened or naïve in particular. However, if the subjects are fully aware of the attempted manipulation, they may try to close down or disrupt the whole procedure on purpose. Owing to this, experienced interrogators will conduct preliminary assessment on the subject’s level of intelligence and personal background prior to its implementation.

Meanwhile, there are various countermeasures available which can disrupt the tactic or cause it to backfire. An experienced subject, for instance, may opt to purposely bait the ‘bad cop’ with provocative attitudes such as giving insulting comments about the bad cop’s racial ethnic, family, gender slurs, offensive gestures, and so forth – hoping that the bad cop will lose self-control or react violently towards the subject. If we look at from a legal aspect, most liberal democracies expect the utmost professionalism from law enforcement regulators. Therefore, any physical abuse towards a subject during interrogation in the absence of bona fide physical provocation could compromise the prosecution case and/or lead to civil as well as criminal legal consequences for interrogators.

Lastly, the type of severe verbal abuse or otherwise derogatory behavior targeted at ‘good cop’ has proven to be highly disruptive on certain occasions. It is a common dramatic technique in American cinema where the bad cop often goes beyond legal attitude.


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Google AdSense – Audience Engagement Tips

In the era of digitalization as of today, information accessibility is at our fingertips. We can easily obtain such an information that we look for from anywhere anytime on any device. Just a few taps pull up on our smartphones, for example, millions of websites will all pop up and compete for our attention. To publishers, engaging with your audience has never been more important or challenging. To provide high-quality content is crucial for building a relationship with your audience, hence, driving more positive interactions.


a. Help your audience become familiar with your content

- 60% of millennial surveyed expect a consistent experience from brands whether they interact online, in store, or via phone. Do your own analysis to separate or distinguish your content from your competitors’ image to leave a lasting impression on your site’s visitors. One way to do this is to establish a consistent brand presence across the many touch-points your brand has with your audience.


b. Develop content that resonates with your audience

- Users are visual, compulsive sharers, and they expect personalized approach. Do try to get into the minds and the hearts of your target audience. Put yourself in their shoes and question yourself about what exactly do they want and need in terms of relevant information, ideas, inspiration and entertainment. This is because content that carries emotion is more likely to resonate well with your audience. Perhaps, you could start by telling your own personal stories to draw and keep them engaged. After all, people respond better to stories which are contextualized and resonate with their interests.


c. Make your content authentic and easy to consume

- Engaging your audience is all about telling the story that users are looking for, in a unique and creative way. Sometimes, it also means going beyond words and using media. As a publisher, it is your role to make your content easy for others to comprehend. With short attention spans, creating content that can keep users engaged and entertained are important. In any case, nearly 80% of consumers said that authenticity of content is the most influential factor in their decision to become a loyal follower of a brand.

- On the other hand, establishing your site as a go-to source for fresh content does not always mean that you have to be the subject-area expert. It is highly possible to increase your site’s credibility as a reliable source of information by directing your visitors to helpful resources or fascinating perspectives on useful topics. Offering friendly shout-outs, for instance, can reinforce your content and drive your site on the path to receive love or attention from fellow community members. If you are sharing content or a story that was original to another publisher, it is a best practice to link back to the original content owner. By doing so, this creates a back-link or inbound-link and if the original content owner notices in their Google analytics, they may return the favor to you in the near term.


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Five Biggest Issues Faced by Today’s Entrepreneurs

Broadly speaking, entrepreneurship has become an important element of our world economic system. In most capitalist economies, for example, we have witnessed that there is a large number of people involved in entrepreneurial activities; whether by establishing new business ventures, franchising, technology licensing, and so on. Many entrepreneurs out there face a strong degree of challenges in today’s fierce business competition. Even so, they somehow possess more resources than ever before to tackle those problems.


1. Cash Flow Management

The first issue encountered by a majority of entrepreneurs is cash flow management. This is very essential to small business survival in particular, yet, many of them struggle to pay the bills (let alone themselves) while they are waiting for payment to arrive. It is where part of the problem stems from delayed invoicing which is also very common in the entrepreneurial world. Waiting to get paid can make it difficult to get by and when a customer doesn’t pay – it can risk everything.

- Solution: One way to improve cash flow is to require a down payment for the products and services offered. Such a down payment should cover all expenses associated with a given project or sale, as well as some profit for the personal earning. By requiring a down payment, entrepreneurs can at least rest assured in which they won’t be left paying others’ bills; by padding the down payment with some profit, they can pay their own.


2. Hiring Employees

Have you got any idea who dreads a job interview the most? Well, you probably think it is prospective candidates? No! It is the entrepreneurs. If you are an entrepreneur, the hiring process can take several days of your time; reviewing resumes, sitting through interviews, filtering unqualified candidates and after that, you only hope you can offer an attractive package to get the best people on board and retain them.

- Solution: Be exclusive. Far too many help wanted ads are incredibly vague in terms of what qualifications candidates must have, what the job duties are, what days and hours will be worked, and what wages and benefits will be paid. Because of these, you can actually save yourself a ton of time by pre-qualifying candidates through exclusive help wanted ads that are ultra-specific in what it takes to be hired at your firm, as well as what the day-to-day work involves. Simply approach your employee hunt the same way you would approach a customer-centric marketing campaign: through excellent targeting. Once you have a pool of prospects, arrange for a “walking interview” in which you take candidates on a tour of their working environments. Do not forget as well to ask relevant questions about the candidates’ job experiences, expectations, dedication, and long-term goals. The key to implement this successfully is do not act like an overlord determining which minion gets to live another day. Instead, behave as if you are seeking a partner to help you operate and grow your business.


3. Time Management

This might be the biggest problem faced by entrepreneurs who wear and sometimes wear all hats. Well, if you only had more time, you could accomplish so much more. Similar to money, time does not grow on trees and therefore you have to be smart enough about how you utilize it.

- Solution: You should have a list of lifetime goals, broken down into annual goals, broken down into monthly goals, and then broken down into weekly goals. Your weekly goals will then be split into specific tasks by day. In this manner, what is on your task list in any given day is all you need to do to stay on track with your lifetime goals. If any tasks do not mesh with your goals, eliminate them. If any tasks do not absolutely have to be completed by you, delegate them. Consistently question yourself if what you have been doing is the absolute best use of your time.


4. Marketing Strategy

You are simply clueless about the best way to market your products and services: print, online, mobile, advertisement, etc. and as an entrepreneur, it is natural that you want to maximize your return on investment with efficient and targeted marketing campaigns which produce good results.

- Solution: If you are not adept (skillful) enough at creating marketing plans and placing such ads, perhaps, it might be a good idea to outsource your marketing strategy to someone who is capable. At this point, all you need is a core marketing plan; who is your target audience and what marketing activities will you undertake to drive purchases. Give your planner a budget and tell them to craft a plan that efficiently uses the budget you set to generate quick cash flow or profit revenue.


5. Capital

You want to commence and grow your business, yet, there is a little capital you have and there is nothing you can do it with.

- Solution: Actually, there are many ways to earn funding ranging from traditional bank loans to kick-starter campaigns and self-fueled growth models. Thus, here’s what you should do at least. Instead of trying to launch a multimillion-dollar corporation overnight, it would be better to focus on your initial core customers. Continually work to find new customers, of course, but consistently strive to be remarkable to those customers you already serve is the key aspect. Word-of-mouth will spread, and more customers will come looking for you. As they do, develop systems and business processes which allow you to delegate tasks without sacrificing quality. If you do this, the chances of your business will grow and become steady is higher and it will help you solve problems while they are still small.


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AN OVERVIEW OF MILITARY STRATEGY

In theory, military strategy is a set of ideas carried out by military organizations to pursue desired strategic goals. It is the art of troop’s arrangement dealing with the planning and conduct of campaigns, the movement as well as the disposition of forces, and the deception of the enemy. Military strategy is the planning and execution of the combat between groups of armed forces. It is the practice of reducing an enemy’s physical capacity and willingness to fight, and continuing to do so until one’s aim is achieved. In the scope of military operation, strategy is somewhat different from tactics. Tactics is the military science employed to secure objectives and defined as part of the military strategy; particularly with the methods whereby men, equipment, aircraft, ships and weapons are employed and directed against an enemy. Whereas military strategy, on the other hand, refers to the employment of a nation's entire military capabilities through high level and long term planning, development and procurement to guarantee security or victory.

Fundamentally, military strategy focuses on how to win a war through a series of battlefield and campaigns, while military tactics concentrates on how to use the available means to triumph over the warfare. Military strategy which is a sub-discipline of warfare and of foreign policy is a principal tool to secure national interests. It is larger in perspective than military tactics which involves the disposition and maneuver of units on a particular sea or battlefield. After all, military strategy involves the exploitation of resource availability such as people, equipment, and information against the opponent's capabilities to gain supremacy or diminish the opponent's will to fight through the commands of military science.

Back in the 19th century, the implementation of military strategy was viewed as one of the "arts" or "sciences" that govern the conduct of warfare; the execution of plans and maneuvering of forces in battle, logistics, and the maintenance of an army. The father of Western modern strategic studies, Carl von Clausewitz (1780–1831), defined military strategy as "the employment of battles to gain the end of war". The view had prevailed since the Roman times, but the borderline between strategy and tactics at that time was blurred.

Furthermore, military strategy is technically divided into four components; ends (objectives), ways (course of actions), means (resources), and risk. The practice of military strategy is described along with military power, which is attached by nine “principles of war” – objective, maneuver, surprise, mass, economy of force, offensive, security, simplicity, and unity of command.

Many military strategists have attempted to summarize the subject of a successful strategy in a set of principles. Sun Tzu (544-496 BC) who is regarded the father of Eastern military strategy, for example, defined 13 principles in his The Art of War book, while Napoleon listed 115 maxims. Both strategy and tactics in military are closely related and exist on the same mechanism; all deal with distance, time and force. However, military strategy is in a large scale which can last through years, while military tactics are in a small scale which entails the disposition of fewer elements; enduring within hours to several weeks.

Finally, military strategy was preliminarily applied to govern the prelude combat, while military tactics controlled the execution part. Such principles of military strategy emerged at least as far back as 500 BC in the works of Sun Tzu and Chanakya. The campaigns of Alexander the Great, Chandragupta Maurya, Hannibal, Qin Shi Huang, Julius Cæsar, Zhuge Liang, Khalid ibn al-Walid, and Cyrus the Great (in particular) demonstrate a remarkable strategic planning and movement in the army deployment. The Battle of Thermopylae in which the Greek forces were outnumbered, for example, stood as a great exemplary of an ancient military strategy. Although The Greek allied forces lost the battle against the Persian troops back then, however, the repercussions of the intense training, weapon utilization, and strategic location executed ultimately allowed them to take out their enemy’s souls as many as they could prior to their defeat.


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IMPLANTING THE MENTAL TOUGHNESS OF A SPECIAL FORCES SOLDIER

We humans are capable of doing amazing things. A large brain that is adept at manipulating its surroundings can be credited with many technological marvels in our world today. This powerful tool so-called brain can and should be at our disposal when catastrophe threatens the livelihood of our well-being. Especially during survival conditions, harnessing/exploiting the power of our brain is similar to limitless possibilities. In any case, the ability to use this power starts by having a proper survival mindset; the same mindset taught to Special Forces soldiers across the globe.

Often, we hear the news reports stories of people stranded in the outdoors with no gear and minimum in any survival training, yet somehow many of these people triumph all the odds and survive. How is this possible? Well, these people possess a strong will to survive and that mindset has been proven over time and again appears to be more useful than any other single trait when survival is questioned. The military realizes this and tries to instill this very mindset into the soldiers who are being trained.


WHY HAVING A PROPER MINDSET IS SO CRUCIAL

According to studies, 95 percent of people who perish from psychological trauma are likely to die within the first three days. It is truly the mind over matter situation. Losing the ability to think clearly, for instance, will be more harmful/detrimental to our chances of survival than any number of other factors. Still according to studies, one survivor was reported to have eaten his own belt when no other food sources were available. There were others who have lost as much as 25 percent of their body mass due to dehydration and still did not perish. It is almost as common are stories of well-prepared individuals who yield or give up when the situation becomes difficult and succumb to death as a result. Some even take their own lives rather than fight for their own survival. It is no wonder at all if we look at the fact that all military survival guides begin with chapters about the survival mindset before detailing actual survival techniques. Nonetheless, the message conveyed is clear – “Mindset is The Key to Our Safety Well-Being”.

Furthermore, the human brain will go through a series of processes and emotions during a survival circumstance. Understanding these basic stages of thoughts in advance is actually the first step to achieving the appropriate mindset. The exact series of emotions will vary from situation to situation and from person to person but whatever it is, the basic stages will always be or remain the same.

When initially confronted with a survival situation, most people including us will experience a mental shock. This form of shock, known as psychogenic shock, occurs as a result of extreme emotional stress. If not controlled properly, the crisis stage can immediately lead to irrational thoughts and panic both of which are crucial to survival. The crisis stage is when most people suffer from temporary symptoms which imitate psychosis as it can quickly lead to death from psychological trauma for the unprepared individuals.


COPING STAGE AND GOAL SETTING

A coping period ensues (occurs later) after the initial situation onset. Survivors are now confronted with the gravity of their situation and must begin to take imminent actions. The importance of creating a plan during the crisis stage should now be apparent. Not only did creating the plan help deter feelings of desperation, but it could also render the transition to action much easier and less stressful.

Staying calm and adhering to the plan ensures that logical, rational decisions are made consistently. Decisions to take action based on emotion are usually not favorable to survival and can even be dangerous. Learning from the Navy SEALS Training Program, many prospective recruits attempt to become part of the elite squad but as many as 75 percent of them unfortunately fail to complete the intensive training regimen. Consequently, The Navy wanted to find out why so many physically capable candidates were failing and commissioned a team of psychologists to figure out afterwards.

Actually, physical ability was not the issue why the above so many candidates did not succeed. Intelligence was also not the issue either as most of the Navy SEAL candidates tends to score above average on IQ tests. The psychologists determined that the sole reason for failure was that the candidates were not mentally prepared for the emotional and psychological stress they faced during training. Because of this, The Navy SEAL has since added psychological training to its curriculum and failure rates have been reduced drastically. These same survival mindset tactics can be used by anyone and can truly mean the difference between life and death.

Meanwhile, most of us know the importance of setting goals in life. They intrinsically help us achieve the things we desire the most. Goal setting is even more pivotal during a moment of crisis. Short term, medium, and long term goals are all critical aspects of a proper survival mindset. The logic is simple. Instead of thinking about the long term consequences of survival, short term goals are much easier to attain and will build the confidence we need.

A short term goal might be as simple as surviving the next five minutes. A medium or mid-term goal could be something like locating and securing shelter for the evening or procuring some food. A long term goal may be as simple as surviving until the next day. The timeline for what is considered a short, medium, or long amount of time are transformed during a survival situation. Living in this limited focus manner, consequently, will keep our brain healthy even when we are faced with unimaginable situations.


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Five Preventive Measures to Lower High Blood Pressure Naturally

High blood pressure or commonly known as hypertension is a serious health problem that can lead to complications of other lethal diseases such as heart attack and stroke. The cause of high blood pressure is triggered by several factors such as congenital disability, the misuse of drug addictions, kidney problems, and so on. According to the World Health Organization (WHO), hypertension is one of the leading causes of premature death worldwide. Typically, the symptoms of high blood pressure are frequent headaches, troubled vision, shortness of breath, chest pain, and so forth.

Generally, healthy adults have a normal blood pressure of 120/80 mmHg. The number 120 indicates the level of pressure when the heart pumps the blood throughout the body, which is commonly known as the systolic pressure. While the number 80 refers to the diastolic pressure, anyone whose blood pressure above 140/90 mmHg is confirmed to suffer from hypertension.


1. Regular Exercise

This is one of the most effective ways to lower high blood pressure which must be done regularly. Such a regular course of activity which takes 150 minutes of exercise per week or roughly 30 minutes of exercise in a day can lower high blood pressure by 5 to 8 mmHg. Constantly do sports and no need for strenuous exercise. Light and fun activities such as jogging, cycling, swimming, or even dancing are more than sufficient to lower high blood pressure.


2. Consume Healthy Food

Every doctor you meet out there, they always advise you to pay attention to your eating pattern. In terms of food intake, avoid eating foods that contain a lot of fat (especially, saturated fat) and simply look for the ones which possess high potassium because the type of mineral contained can reduce the effect of sodium in the blood which provokes high blood pressure. Perhaps, you may start implementing your own “hypertension-low diet” version by increasing the number of your food nutrition in whole grains, vegetables, fruit, and low-fat dairy products. By the way, this diet can reduce your high blood pressure by up to 11 mmHg.


3. Reduce Stress

Stress is directly proportional to the symptoms of high blood pressure. Chronic stress itself is the primary cause of high blood pressure. That is why happiness is a medicine for high blood pressure. When you feel stressed, you will spark other insanitary needs such as the urge to eat junk food, drink alcohol, or smoke. These stress-relieving activities are the source of high blood pressure. Therefore, all you have to do is simply take a moment to contemplate about what causes you to feel stressed, for example, it can be due to your heavy work pressure, your relationship with family, your financial distress, or even your chronic illness. Once you know the causes of your stress, try to consider ways to relieve it such as going to bed early or taking your time off on vacation.


4. Natural Treatment (Herbal Medication)

Dealing with high blood pressure does not always have to be through the consumption of certain drugs since there are several natural ingredients that can help you lower your high blood pressure. Such herbal plants as Basil and Parsley have been scientifically proven to minimize hypertension. Basil leaves, for instance, contains a fairly high eugenol. According to research, this plant-based antioxidant has many health benefits, including lowering blood pressure. The eugenol substance contained in Basil leaves helps reduce blood pressure by acting as a natural calcium channel blocker. The calcium channel blocker prevents the movement of calcium into heart cells and arteries, hence, allowing blood vessels to relax.

On the other hand, Parsley (Petroselinum crispum) is a popular herb in American, European and Middle Eastern cuisine. Parsley contains various compounds such as vitamin C and carotenoids which can lower high blood pressure. According to a study named "Carotenoids: Potential allies of cardiovascular health?" – the substance of carotenoid in Parsley leaves are proven as antioxidants which can lower blood pressure and LDL (bad cholesterol); reducing the risk of heart attack.


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