The success of a company’s business accomplishment, in general, is strongly influenced by its ability
to market its products effectively. In fact, such a business objective which is to be able to guarantee its survival, growth, and ability to
compete fiercely might just be the case if a company can sell its products in a rather favorable price along with the level of expected quantity while being able to cope up with challenges posed by its competitors. Because of
this, the need of a
leadership effort in connection to the marketing area is by any means necessary to be implemented in order to help a
company explore a wider degree of opportunities at marketing its product and service so that a company can take an advantage of those opportunities in reaching its corporate objectives. Needless to say, in order for a company to achieve its corporate goals successfully, an effective utilization towards its
employees who
have dynamic creativity, initiative, and resilience to lead the marketing activities productively
must be carefully taken care of.
To begin with, in order to generate reasonable
amount of necessary
products with the aid of human power, the production inputs such as materials,
equipment as well as the working equity must be adjusted to the amount
of buyers and consumers who purchase a company's product either in cash or credits. As if the product let say is largely sold in cash, a company can immediately raise funds
to use the money to enlighten the
process of sustaining its corporate life.
On the contrary, if let say that a
company’s sales
are largely made in credits, then this will definitely be accumulated in the company’s account receivables. In other words,
the more output or product sold in credit, then the more corporate funds will
be accumulated as account receivables. In many cases, if a company’s existing account receivables
cannot be collected immediately, then it will create big problems to a company’s
fund since money or cash can utterly be much more helpful in ensuring the stability of its running production. Therefore, to be able to increase the volume of
activities in all corporate functions, it is necessary for a company’s
organization to
obtain such funding from
external sources.
Meanwhile, the role of marketing function on behalf of achieving a company’s goals
and objectives can be observed from the way of how a company is able to generate profits. As we know, the typical company that
is able to generate a successful profitability is mostly determined by the number
of sales being made. When such promotional efforts in particular of marketing activities,
failing to to
reach a certain
target of sales volume will
hugely affect the
amount of profits earned automatically. Thus, if this happens, then the consequence will not
only cause a company to bear the magnitude of its higher costs per unit product but also, it
will result in the figure of a company’s actual costs bigger.
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